Affiliate Marketing – Three Proven Steps To Selling Products Online

If you are thinking about becoming an affiliate marketer you do no have to reinvent the wheel. You do not have to waste time working out the best way to approach it or the easiest way to be successful at it. Many before you have already found a tried and tested way of selling products online. You simply have to follow their three-step formula.

Step #1

Set up a unique web page for each product. Some people put a number of products on the one website to save on costs, but this is a mistake. You will make more sales if your prospect is focused on the one product.

Here are some other things that work:

  • Review the product to explain the benefits to the prospect and how it will help them – remember to sell the sizzle, not the steak
  • Get testimonials from happy customers. Include photographs, if possible, as these have more impact
  • Write good content with strong attention-getting headings that will make them want to find out more. Use symbols like bullet points and ticks to emphasis each point and to get attention
  • Include a call to action. Tell people what you want them to do: fill in an opt-in box or visit a specific page

Step #2

Offer a free report or e-book via an opt-in box. That way you will gather names and email addresses. You will need these to follow up on the visitors to your site. Most will not buy your product on the first visit. Research has shown it can take up to seven contacts before a person buys.

Capturing contact details initially will allow you to send follow-up emails to further sell your product’s benefits. Besides, if you do not have an opt-in box, most of your visitors will visit the site once and will never contact you again. This means you have lost an opportunity to not only sell them the product but to add them to your list of prospective buyers for future products.

Step #3

Attract targeted prospective customers by appealing to people who are interested in what you have to offer. It is wasted effort to try to sell to all and sundry, many of whom will not be interested in what you have to sell. You can target people by writing articles that will get the attention of those who have a problem your product will solve. Submit articles regularly to article directories on relevant topics and share these through Twitter and Facebook.

Additionally, you can run advertisements through Google and Facebook targeting potential customers. Both have advertising plans to suit most budgets.

Follow the same steps for each product you want to sell and eventually you will have several income streams. If the products are related, you will be able to offer them to an ever-growing list of potential customers. For example, if you are working in the health niche and your products are related to that, you can offer new products to the same list.

If you have been searching for a way to start your affiliate marketing, search no more. Follow these steps and you will be following a path trodden by many successful affiliate marketers.